There were two attempts at forming professional sports leagues in India in recent years. Well, two attempts that we'll focus on today.
One tried to stimulate interest in the sport.
One made use of the interest in the sport.
One, the IPL, was a huge success. Is a huge success.
The second, the PHL, flopped. Perhaps not miserably, but it certainly didn't succeed.
Should the PHL have gone about it differently? How about first investing in school leagues in major cities? Do this for five years, complete with providing facilities, entertainment et al at the major matches - build the grassroots, and then the league.
In other words, the final, top billing league is the place to reach - not the place to start.