Thursday, March 26, 2009

Clear Hai?

Yesterday's post got me thinking about other beverages.
And Sprite in particular. Harish over at Marketing Practice had put up a post sometime back about Sprite, and I think I agree with him. Sprite's consistent positioning as a no-nonsense drink has won over quite a few customers.
Today, if I want a fizzy, lemon-based drink, I think Sprite.
Only when I get a response to the effect that Sprite is not available... "7Up chalega kya?", is when I think of the alternatives. And I don't mind 7Up either. The taste (in my view) is not too different, and I'm OK either ways.
But Sprite is top in my mind - and millions others, perhaps.
What should 7Up do?

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