Thursday, March 19, 2009

Money For Nothing...

I don't know much, I have to confess, about diamonds. I got married recently, and I shall no doubt have plenty of opportunity to learn in the near future, but for the moment, I am a comparative novice.

But you have, perhaps, heard of yellow diamonds? Or brown diamonds?

If, on the other hand, you have heard only of normal diamonds, champagne diamonds and cognac diamonds - put it down to marketing. Back in the '80's, yellow and brown diamonds were produced in plenty, particularly in Australian mines. They were not too much in demand though, mostly because the colour wans't too much to look at.

Until, that is, the diamond mining companies had the brainwave of announcing design competitions around brown / yellow diamonds. Also, these diamonds were now referred to as champagne / cognac diamonds, as opposed to the erstwhile, and boring, yellow / brown.

The result? A surge in demand for these diamonds - which today form a not insubstiantial chunk of any diamond manufacturer's portfolio.

Do you have any yellow / brown diamonds in your product portfolio?
What are you doing about it?

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