Friday, March 27, 2009

How Long Is Your Search?

According to a recent report published online, search terms that include 8 words increased by as much as 20%. Search for terms that are not more than two words, on the other hand, declined over that period.

Apparently, this points towards growing sophistication of web users.

I'm not sure I buy into that completely. I don't know where I rank on the sophistication scale, but I usually get what I want with a couple of words typed into Google. I rarely enter more terms unless I'm pasting something to search - say, a quote.

Still, an interesting insight.

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