Monday, March 30, 2009

Marketing a browser...

... is not an easy job.

Not when you have 1.5% of the market, and 60% of enterprises around the world continue to use Internet Explorer 6, which is like using a Model T on today's roads.

Google Chrome is, of course, Google's browser. It's light, it's fast, and it has features that have made me a fan. But I'm in a minority,as I mentioned earlier.

So how does Google address the problem? It invites people to do weird stuff with Chrome. I won't explain the experiments themselves, but if you have a look-see, you'll see that they're pretty much pointless. They look pretty, and they make you go "wow!", but they don't do anything.

For the moment though, the "doing" is not the point. The point is two-fold - it's to get the nerds to do stuff that looks cool, so that they get used to the browser and it's capabilities. Second, it's for us to go look at the cool stuff and go "ooh!"... and maybe download Chrome.

If something useful comes out of this, hey, it's a useful by-product.

Given Google's money-power, it can keep this funded for a long time - and it's a nice, off-beat way to market.

Hopefully, it'll work as well. I'll be keeping an eye on it for sure.

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