There's no TV spot for the Nano, apparently.
Radio spots, hoardings, pop-ups on websites (why?!), Nano Chat-rooms and other "new initiatives". Using Tata's already extant platforms, such as Croma and Westside, and other such measures. The emphasis, it would seem, is to create a nano-campaign for the Nano.
All well and good. Why restrict this to the Nano only though?
If you have the ability to think and execute differently - then why not do it for every launch?
Different may well be difficult, but different is fun. More importantly, consumers are likely to remember the different.
Because most importantly, different is different.